Posts tagged #ivory theory scarf

LOOKING AHEAD TO 2019

Cindy Trotta standing on Greenwich Ave wearing Theory

t w e n t y n i n e t e e n


Last year I wrote and created 152 blog posts for Cindy Hattersley. I was actually pretty surprised by this number and when I started counting I thought it was going to be much less. On this day last year I remember thinking, “This year is going to be IT, I’m going do it, I’m going to become a blogger.” I decided to put everything I had, EVERY single extra moment I had (and even the ones I didn’t have) into this blog. There were multiple reasons why. The biggest one was the fulfillment I got every single time I hit the “publish” button. This was MY space. it didn’t belong to my boss and it didn’t belong to my family. It was a place that I owned all on my own, a sacred space where I could share my dreams, my life, my aspirations, and most importantly a place for me to inspire. The second reason was the more practical one. I was tired of retail. I had worked in essentially the same job for 10 years and it was time for me to move on and to grow. At the beginning of 2018 I was committed to going off on my own because I felt there was no other option. It was make this work or live a life where I only saw my kids, my husband, and my friends on the weekends and we never shared the same schedule. There was only one problem. I was walking away from stability and into the unknown. It also meant taking a huge leap of faith in myself and my potential. The losses would be my own but so would the wins. I’m a dreamer by nature but over the years I’ve also become more practical ( I have my husband to thank for that!). So for the next 6 months I prepared for the next step.

July 1st was the first day of my new life. I’m going to do a blog post dedicated to the other non-blogger part of my business. Saying you’re a stylist can mean so many different things to different people. I get asked a lot about what it means and how it works, so look out for a post about that at the end of the month. For now I want to focus on this space. What I want to grow and what I want to stay the same in 2019. If I’m being honest, its tough out there! Its tough to know what you like and what you want to see more of especially on social media. I find judging my success on likes and comments on a post to be difficult and probably inaccurate. 2018 has mostly been a game of trial and error, going with my gut, and responding to direct message requests on Instagram. I can also be really tough on myself especially when it comes to photos of me. Some might say i’m in the wrong business! This year I want to focus on the small wins and not dwell on the misses. Here are a few focuses for 2019:


YouTube

I’m putting this at the top of my list because my number one dream” item on my list for the blog in 2019. That being said there are a few housekeeping items I’ll need to do first but my goal for the new year is to publish at least 4 style videos (one for each season).


Pinterest

Half way through last year I started to feel a little uninspired. I was constantly working and not taking anytime to recharge my mind. Before kids I used to flip through magazines and style sections but those days are gone. I rediscovered Pinterest and I love it! It has really helped me get the creative juices flowing when I feel like I’m in a rut. Its also a place where I organize my thoughts.


Fashion

This year I want to be more transparent about the clothes that I’m wearing. In the past year I have had to significantly change the way I look at my closet. In my pre-Instagram days I was the “investor”, still wearing pieces that I splurged on in High School and college. In Europe, clothes are so much more expensive. Every summer I would buy one or two pieces and wear them for years. Becoming a blogger changed everything. Again, I want to do a bigger post on this, but one of the ways bloggers make money is through affiliate links on our websites and through Instagram. If the clothing we’re wearing is old or no longer available you can’t sell it. This posed quite an issue for me as I wasn’t used to shopping SO much! I had to change my mindset (and my husband’s) and look at things differently. For 2019 my goal is to invest in fewer pieces at the beginning of the season and wear them longer and in more ways. Back to my roots you can say! Also there are three ways I get new clothing: purchase, gifted by a brand, or borrowed from a brand for a shoot. Look out for these mentions in every post moving forward!


Styling

As I mentioned above there will be a post on what being a stylist means to me and what I actually DO! I would like to show more of this world but it can be tough because the majority of my clients are private people. I would never betray their trust by putting their homes or lives on social media or on my blog. That being said I’m going to make it a point to ask more because I have recently had a few clients say they’d be open to it.


Lastly I want to thank you, my readers, from the bottom of my heart. Your messages, your likes, and your support means the world to me. I feel so lucky to have this space and that I get to call this my job. I love hearing from you and my mailbox is always open!

XX

S


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boots, sunglasses my own // dress, scarf, handbag C/O Theory